A comprehensive UX research project focused on understanding the challenges seniors face when selecting Medicare plans. This research aims to identify pain points and design solutions that simplify the Medicare selection process for elderly users.
Through extensive user interviews and behavioral observations, this project develops insights into senior-friendly design principles and creates an AI-powered platform to assist elderly users in making informed healthcare decisions.
Led comprehensive user research including 11 in-depth interviews (6 seniors + 3 caregivers + 4 experts) to understand Medicare selection challenges. Conducted user testing at Roosevelt Island Senior Center and performed behavioral observations.
Designed and prototyped an AI-powered platform solution that provides personalized Medicare recommendations, focusing on senior-friendly interface design and accessibility principles.
Generic recommendations without considering individual health needs and financial situations
Limited options presented, often favoring certain insurance providers or plans
Overwhelming amount of information and complex terminology that confuses seniors
Interfaces designed for younger users, ignoring accessibility needs of elderly population
It is like 'Expedia' In Choosing the Insurance with AI powered
"After brainstorming session, we come out with our designed Product Workflow"
Upload Medical & Financial History to our platform
Users upload their medical and financial history data to the platform
Received Personalized Healthcare & Insurance Plans (Deep Learning Model)
Generate personalized medical and insurance plans through deep learning model
Chat with our LLM AI-Chatbot about the personalized plans for questions/changes
Q&A and modifications with LLM AI chatbot about personalized plans
"My responsibility is to design and execute the prototype test and do the analysis"
Project planning and execution strategy
Testing location at Roosevelt Island Senior Center
Behavior observation analysis
"The experiment was conducted at the Roosevelt Island Senior Center"
"a central hub for the senior community on Roosevelt Island"
• Are they willing to provided personal information
• Will they click enroll now, or just using our site to generate and go to official site to buy the plan
"For User side, we also want to test out which kind of information displays they preferred"
Interview and User Feedback
Surprisingly, most of senior prefer single layout instead of "multiple options" layout. and they mentioned they would like to have a detail comparison chart if it is possible.
Through in-depth user research and prototype testing, we successfully identified key pain points seniors face in the Medicare selection process and designed targeted solutions.
